Ly Hour Insurance Unveils New Identity as Ly Hour SBI Insurance Plc.
Phnom Penh, Cambodia – 31st July 2024 – Ly Hour Insurance Plc., a prominent name in the insurance industry, is proud to announce its rebranding as Ly Hour SBI Insurance Plc., marking a significant milestone following its merger with SBI Holdings, Inc. The rebranding as Ly Hour SBI Insurance Plc. merges the strengths and values of Ly Hour Group and SBI Holdings, Inc. enhancing insurance services and enriching customer experiences. This shift will come with a detailed integration strategy to guarantee a smooth transition of services and an improved customer experience. Clients and partners can anticipate the same commitment, dependability, and customer-focused ethos that Ly Hour Insurance Plc. is known for, now enriched by the combined capabilities of Ly Hour SBI Insurance Plc. Ly Hour SBI Insurance Plc. is dedicated to maintaining top-tier standards of professionalism, integrity, and customer focus, with a strong emphasis on delivering exceptional insurance solutions and services.
About Ly Hour Group
Ly Hour Insurance is an integral part of the esteemed Ly Hour Group within the Cambodian financial sector. Ly Hour Insurance Plc. was established as a Public Company Limited in the Kingdom of Cambodia under Registration No. 00027415 on August 21, 2017, known for delivering comprehensive insurance solutions, the company has built a solid reputation for reliability and dedication to customer satisfaction, earning the trust and respect of its clientele.
Ly Hour Group remains dedicated to upholding high service standards while actively seeking new opportunities for expansion and growth. Grounded in its core values of integrity, innovation, and excellence, the company is well-positioned to sustain its track record of success and continue shaping the landscape of Cambodian insurance. In addition, Ly Hour Group has a diverse array of subsidiaries operating across various sectors, including the financial sector, property development, agriculture, and other industries. This broad reach allows the group to exert influence and make an impact in multiple areas of the Cambodian business landscape.
About SBI Holdings, Inc.
SBI Holdings, Inc. was established on July 8, 1999, and is a listed company on the Tokyo Stock Exchange. The Group, headquartered in Tokyo, Japan currently has more than 650 companies in over 25 countries and regions around the globe. The Group is globally operating the business in particular segments such as Financial Services, Asset Management, Biotechnology-related, and Others. As of 31 March 2024, the Group had consolidated Total Assets of USD 179.26 Billion and Total Revenue of USD 8.00 Billion. The Group is building a stronger corporate group by pursuing and exercising “synergies” through the effective utilization of management resources and organic coordination of business know-how within the Group.
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