Ly Hour SBI Insurance Strengthens Financial Protection with Strategic Partnership


Phnom Penh, Cambodia – Ly Hour SBI Insurance Plc. (LHSBI), a leading and trusted general insurance provider in Cambodia, has taken a significant step forward in expanding its services by entering into a strategic partnership with PPCBank. This collaboration aims to provide greater financial security and accessibility to customers, ensuring enhanced protection for individuals and families across the Kingdom.


The signing ceremony for the memorandum of understanding (MoU) took place on March 11, 2025, at PPCBank’s Head Office. Senior representatives from both organizations attended the event, marking a new milestone in delivering comprehensive insurance solutions to Cambodian customers.

Through this collaboration, Ly Hour SBI Insurance will provide tailored insurance coverage for traffic accidents and house fires. This initiative ensures that customers have financial protection in the unfortunate event of a vehicle collision or damage to their homes due to fire or smoke. With this partnership, Ly Hour SBI Insurance continues its mission of delivering reliable and accessible insurance products to safeguard Cambodian families from unforeseen financial burdens.


“Our partnership with PPCBank represents our dedication to offering innovative and effective insurance solutions to a broader customer base,” said Neak Oknha Ly Sopheap, Executive Board Director of Ly Hour SBI Insurance Plc.


“At Ly Hour SBI Insurance, we understand the critical need for financial security in today’s world. By working with PPCBank, we are making insurance more accessible and ensuring that our customers can protect their homes, vehicles, and financial well-being with ease,” he added.

The partnership also introduces a streamlined and convenient method for policyholders to make premium payments. Customers of Ly Hour SBI Insurance can now pay their premiums directly through PPCBank’s Mobile App or at any PPCBank branch nationwide, ensuring seamless access to insurance services. This initiative aligns with Ly Hour SBI Insurance’s goal of integrating financial services with digital solutions to enhance customer experience.


Beyond just insurance coverage, the MoU fosters a broader business collaboration between Ly Hour SBI Insurance and PPCBank, allowing for the mutual referral of financial and insurance products. This cooperation leverages the strengths of both institutions to provide a holistic approach to financial security, benefiting customers with a seamless blend of banking and insurance solutions.

PPCBank’s President, Mr. Lee Jin Young, expressed enthusiasm for the collaboration, stating, “This partnership with Ly Hour SBI Insurance Plc. reinforces our commitment to delivering comprehensive financial solutions. By integrating insurance services into our banking offerings, we ensure that our customers receive well-rounded protection for their financial future.”

 

Ly Hour SBI Insurance has long been recognized for its dedication to customer-centric insurance solutions, offering a range of products that address the diverse needs of Cambodian individuals and businesses. By combining its expertise with PPCBank’s banking services, the company is set to redefine financial security, making protection more accessible and efficient than ever before.


This strategic partnership signifies a new era of financial protection for Cambodians. By aligning the strengths of both Ly Hour SBI Insurance and PPCBank, customers can now benefit from a more integrated and convenient approach to managing their financial and insurance needs. This collaboration is not just about expanding services—it’s about ensuring that individuals and families across Cambodia have access to the financial protection they deserve.